Search Intent
Search Intent analyzes what people are trying to accomplish when they search online, revealing the underlying needs behind the keywords they use. It helps us understand audience motivations so we can build smarter content, messaging, and experiences that meet them where they are.
When to use this
Search intent is most valuable when you need to understand what people actually mean when they search — the motivations, questions, and decision-making patterns behind keywords. Use it when developing content strategies, shaping messaging, evaluating creative angles, exploring category demand, or identifying where users are in the funnel. It’s especially helpful early in planning cycles or when you need to validate whether your assumptions about your audience align with real behavior.
Where it shows up
Search intent analysis typically appears in SEO audits, strategy briefs, pitch and planning decks, and exploratory research projects. You’ll see it paired with competitive analysis, content recommendations, conversion-path mapping, and creative strategy. It also fits naturally within early-stage media conversations, helping teams understand demand volume, funnel positioning, and the topics that matter most to real users.
Required inputs
- List of priority keywords and/or seed topics to research.
- Clarity on objective (i.e. Do we do search for this client? Are we pitching? Are we looking for creative messaging ideas?, etc.
- When applicable, competitors to include in analysis.
Example outputs
