Competitive - MediaRadar
Competitive tracking on TV, Digital, Radio, Print, OOH. Our data library backs from 2020 to present.
When to use this
Competitive spend insights from MediaRadar are ideal when you need to understand how brands are investing across channels — TV, Digital, Radio, Print, and OOH — and how those behaviors shift over time. Use this when framing a category landscape, evaluating whitespace, preparing pitches, benchmarking a client’s activity, or informing strategic recommendations around channel mix and budget expectations. It’s especially useful when you need a grounded, data-backed picture of who’s loud, who’s quiet, and how the market is moving.
Where it shows up
These insights typically appear in pitch decks, category scans, planning cycles, media strategy briefs, and research overviews. You’ll also see MediaRadar outputs paired with competitive creative reviews, spend trend charts, seasonality analysis, and share-of-voice conversations. Because the library spans 2020 to today, it frequently anchors “before and after” narratives around major category shifts or brand pivots.
Required inputs
- List of competitors
- Time period
- Media type
Example outputs
