Research Menu
Our research team surfaces the data, patterns, and proof points that make planning and creative sharper. Use this page as a menu of on-demand deliverables—from quick diagnostic pulls to fully built decks.
What we do — and how fast we can do it
Each row below is a repeatable deliverable. Click Open to see inputs, examples, and an intake form.
| Service | Turnaround (raw data) | Turnaround (deck / slides) | Brief description | Link |
|---|---|---|---|---|
| Competitive - MediaRadar | ~2 business days | ~4 business days | Competitive tracking on TV, Digital, Radio, Print, OOH. Our data library backs from 2020 to present. | Open |
| Competitive - DRMetrix Adsphere | ~2 business days | ~3 business days | Competitive tracking on Linear TV only for Direct TV advertisers and longer-form spots. Our data library backs from 2010 to present. | Open |
| Competitive - Nielsen Ad Intel | ~2 business days | ~3 business days | Competitive tracking on Social Media. Our data library backs from 2023 to present. | Open |
| Competitive - Deep Dive, Findings, & Learnings | n/a | ~2–3 business days | Provides a comprehensive overview of media performance, audience behavior, and optimization opportunities, offering clear recommendations to rebalance media strategies toward more efficient, targeted, and high-impact placements across channels, dayparts, and creative formats. | Open |
| Consumer Profiling/Audience Insights - MRI Simmons | ~2 business days | ~3 business days | MRI-Simmons provides a comprehensive view of audience segments — who they are, what they value, and how they consume media. Using this data, we can profile target audiences by demographics, psychographics, and behaviors to better understand their attitudes, motivations, and media habits. These insights help inform strategic planning, creative development, and media targeting across teams. | Open |
| Search Intent | ~2 business days | ~3 business days | Search Intent analyzes what people are trying to accomplish when they search online, revealing the underlying needs behind the keywords they use. It helps us understand audience motivations so we can build smarter content, messaging, and experiences that meet them where they are. | Open |
| Social Listening | ~3 business days | ~4 business days | Social Listening tracks and interprets organic conversations across social platforms to understand what people care about, how they feel, and why they’re talking about a topic. It helps us identify cultural signals, emerging themes, sentiment shifts, and opportunities to engage. | Open |
| Video Test Proposal | n/a | ~2 business days | Data-driven, test-and-learn media approach designed to efficiently acquire customers, optimize channel mix and creative performance, and leverage insights to scale campaigns across broader media and audience segments. | Open |
| Reach and Frequency | ~2 business days | ~3 business days | Testing media plans based on delivery to understand where the strategy sits with reach and frequency to a specific demographic. | Open |
| TV Media Creation in FileMaker | ~1 business day | n/a | Creating Media in Filemaker. | Open |
| Spot by Spot Analysis/H2H | ~1 business days | n/a | A Head-to-Head Analysis is a comparative performance evaluation between two specific spots or promotions to determine which one was more efficient and effective. | Open |
| SQAD | ~1 business days | n/a | A SQAD analysis compares your local TV advertising costs to industry benchmarks from Standard Quality Advertising Data to gauge cost efficiency. It evaluates CPMs (cost per thousand impressions) or CPPs (cost per rating point) across markets, dayparts, and demos. | Open |
| Industry Insights - eMarketer | ~1 business days | n/a | Subscription-based market research company that provides insights, forecasts, and benchmarks focused on digital marketing, media, advertising and commerce. | Open |
| Nielsen Ratings | ~1 business days | n/a | This tool allows us to analyze television ratings across a wide range of networks, stations, and programs. This tool provides visibility into audience performance for Broadcast, Cable, and Syndication, with additional capability to pull ratings for select streaming platforms such as Prime Video and Peacock. | Open |
| Estimate Book Creation | ~1 business days | n/a | Creating quarterly estimate books to ensure ratings are pulling correctly. | Open |